On Sunday morning 26 March, the Automotive Week 2017 kicked off with a world record longest procession of electric vehicles. From Monday 27 through to Friday 31 March, the Automotive Campus in Helmond will host hundreds of professionals who will discuss the future of mobility.
In order to give the general public a taste, a public day was organised on the Sunday before the Automotive Week started. Even before noon, hundreds if not thousands of people flocked into Helmond's Automotive Campus.
The big crowd puller was the E-parade, a challenge to make up the longest procession of electric vehicles. The record was previously held by Berlin.
On and around the Campus, visitors could find out what the world of mobility will look like in ten years or so. Experience was the order of the day. Visitors could take a ride in a smart car, get into the car of the future (including a virtual reality headset) and do their own technological experiments. There were also countless lectures and demonstrations.
At about 1pm, Helmond mayor Elly Blanksma proclaimed: ‘We've done it, Helmond now holds the world record! A record that belongs in our city, which is a trailblazer in the area of automotive and mobility!’