Getting inspired by ADAS: from owner to user

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29 March 2017 - Ilse Harms - Connecting Mobility - Involving the (professional) user


These days commercials for new cars boast various Advanced Driver Assistance Systems (ADAS). This suggests that these systems are becoming increasingly mainstream. But is this really the case? Do people actually know with which ADAS their car is equipped? And if they do, do people also use these ADAS? To find out, we questioned over 2,000 experienced drivers and compared their answers with their actual vehicle specs. Furthermore, we unraveled why systems are not used at all – even if cars are equipped with them – and bring a user perspective to the various brand names that are given to similar ADAS functionalities. Insights in this chain from ADAS owner to ADAS user are crucial to understand the conditions for a breakthrough of ADAS.




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